Appropriately placed in Chapter 9, we learned that empowerment of employees by an organization’s leaders entails bringing the employees aboard to see the leader’s vision and participate in its execution. Now, in Chapter 10, the organization brings the consumer aboard to participate in its strategic positioning of leadership in the industry. A prime example of a finely evolved competitive strategy is that of Walmart. The giant conglomerate advertises itself as the cheapest, and delivers. Jack in the Box claims to be the best quality among all the fast food chains because they, “…don’t make it ‘till you order it!” The strategic position a company takes on is usually apparently clear and well known. If it is not clear, the organization will be shaky inside and out.
1 comment:
I love the "catchy" cartoons, this is strategic positioning in an academic sense because you make the student intersted in the product (your blog), and fun to respond to. I get it!
I agree that the success of a companyy is reliant on the clear message and vision that they communicate to their audience. The successful companies have been able to evolve their competitive strategies into things that people remember. Whether it be the "flying fish" at Pikes Market in Seattle, or the Coldstone Ice Cream parlor that dictates employees will sing a catchy toon when you tip them. These strategies set them apart from any ordinary fish market or ice cream parlor. Strategies like these coupled with a strong strong strategic position become well known in a consumer culture.
Post a Comment